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New Addition to Mobile Marketing Automation Platform Aims to End Mobile Push Spam Forever
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It doesn't matter what the context, great conversations start with listening. In our day to day world we know this is the case. We don't open our mouths without considering our previous in ...
Some of us knew all along… but this research from IBM acts as a telling reminder of the importance of mobile in the retail environment. Based on data from Black Friday last week, it tells us that ...
For media organizations, and particularly those that rely on subscriptions, some form of free trial is usually par for the course when it comes to the mobile app. That’s no surprise. It’s a huge ...
Wednesday morning. 11.43am Take a look at the above push notification I received recently from LinkedIn. My first (and natural, we've all done it) inclination - I wonder who’s been checking ...
If you're in the banking or finance industry, next week's Swrve webinar is for you. As with many verticals, mobile isn't an emerging technology: it is very firmly established. In fact ...
This set of predictions for 2016, collected in Inc., is interesting for a number of reasons - and not just because they fit almost perfectly with the way Swrve sees the world. Although yes, we wou ...
The Parse announcement this week that they're shutting down their service got me thinking about the "mobile maturity curve" and how we see it affecting our customers. I've been around the ...
The bad news: 25% of users will open your mobile app precisely once, never to be seen again. The good news: you can improve that number by optimizing your app’s first-time user experience. First- ...