New Addition to Mobile Marketing Automation Platform Aims to End Mobile Push Spam Forever
San Francisco, California, February 19, 2015 (Newswire.com) - Swrve, the leader in mobile marketing automation, today announced the availability of Personalized Push™. Push notifications can now be sent to individuals based on their behavior within any business channel, both online and the real world. Notifications can be targeted on an individual basis in direct response to consumer activity; therefore, the age of ‘spam’ push messages to millions of users is over.
The smartphone is always with the consumer - making the push notification the single best way to communicate anytime and anywhere. But until now customized push campaigns have only been possible in response to user actions within individual mobile apps, and while mobile apps are an increasingly significant channel in any business, they only tell part of the story.
"Personalized Push looks at the customer's overall interaction with a business to ensure that the messages sent to him on mobile are highly relevant and more likely to increase engagement and brand loyalty."
Christopher S. Dean, CEO of Swrve
Swrve now enables mobile push notifications to be sent dynamically in response to any event on any channel - integrating the power of mobile marketing into an omni channel marketing experience.
So how could business benefit from Personalized Push? Here are some examples:
Push notifications delivered to a user entering a bricks-and-mortar fashion store, informing them of discounts on items they added to their wish list while shopping online
Notifications sent during a morning train commute - the time at which data indicates this specific individual usually uses the mobile app - informing them of new content based on what they tend to read online
Balancing push and email campaigns to avoid spamming customers with the same message across different channels - learning individual preferences and communicating via that channel
“Mobile marketers love push notifications, and it’s easy to see why,” said Christopher S. Dean, CEO of Swrve. “They offer the ability to speak directly to the mobile app user, but can also overwhelm the consumer with messages that are not relevant to him. Personalized Push looks at the customer’s overall interaction with a business to ensure that the messages sent to him on mobile are highly relevant and more likely to increase engagement and brand loyalty.”
Swrve’s Personalized Push is a component of the Swrve Open Platform, a marketing technology ecosystem encompassing mobile marketing, traditional marketing automation and CRM, plus related technologies including data visualization and user acquisition platforms. Together, Swrve and their open platform partners enable marketers to focus on building outstanding relationships with their customers with proven technology that is quick to integrate.
For product information, please visit:
https://www.swrve.com/product/personalized-push/
To schedule a demo, please visit:
About Swrve
Swrve is the world leader in mobile marketing automation.
Swrve provides a set of tools and approaches that enable mobile and digital marketers to deliver outstanding experiences and ‘perfect conversations’ with mobile app users, and as a result drive engagement, retention and revenue across the business. Those tools include everything needed to deliver push notification campaigns, in-app messages and native content changes - all A/B tested and without involvement from engineering.
Swrve is used by some of the world’s leading app companies and brands, and processes over 5 billion events a day across a billion devices, worldwide.
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